How Can Changes in Link Score Over Time Indicate Shifts in a Site's SEO Health, and What Proactive Steps Should Be Taken in Response?


Monitoring changes in a site's link score over time is crucial for understanding shifts in SEO health. A rising link score usually indicates improved link building and authority, while a declining link score can signal potential issues like lost backlinks or harmful SEO practices. Proactive steps such as conducting regular backlink audits, building quality links, disavowing harmful links, and producing exceptional content are essential to maintain and improve a site's SEO health.

Link score, often referred to as backlink profile strength, is a key metric used by search engines to gauge the authority and relevance of a website. It includes the quality and quantity of inbound links pointing to a site. High-quality backlinks from authoritative sites can boost the link score, thereby improving search engine rankings, while poor-quality backlinks can do the opposite.

Link scores fluctuate due to various reasons including:

  • New backlinks being acquired
  • Existing backlinks being lost
  • Search engine algorithm updates
  • Quality of new vs. lost backlinks

Indicators of Shifts in SEO Health

Positive Indicators

  • Increasing Link Score: Indicates successful link building strategies and enhanced site authority.
  • Acquiring High-Quality Backlinks: Signals improved content authority and relevance.

Negative Indicators

  • Decreasing Link Score: May indicate loss of backlinks or acquisition of low-quality backlinks.
  • Spike in Low-Quality Backlinks: Could be a sign of malicious SEO attacks or poor backlink strategies.

Proactive Steps to Improve and Maintain SEO Health

Perform periodic audits to assess the quality and relevance of backlinks. Tools like Ahrefs and Moz offer comprehensive backlink analyses. Identify and address low-quality or spammy links that could harm your SEO.


Focus on acquiring backlinks from reputable, high-authority websites. This can be achieved through guest blogging, content marketing, and establishing relationships with industry influencers.


Use Google's Disavow Tool to manage and disavow harmful or spammy backlinks. This can help in protecting your site's SEO health by preventing low-quality backlinks from affecting your link score.


Produce Exceptional Content

Create valuable, engaging, and shareable content that naturally attracts high-quality backlinks. Focus on producing in-depth articles, infographics, and multimedia content that stand out in your niche.



Regularly monitoring your site's link score and taking proactive steps to manage your backlink profile are essential for maintaining and improving SEO health. By conducting regular audits, building quality backlinks, disavowing harmful links, and continually producing top-tier content, you can effectively navigate the dynamics of SEO and sustain a strong online presence.