Internal Link Audit Template (Free Checklist + Spreadsheet)
An internal link audit is easy to start… and easy to stall. This template is designed to make audits actionable: find issues, prioritize fixes, and ship improvements that help crawling, indexing, and rankings.
Below you’ll get a simple checklist, a spreadsheet structure (columns + scoring), and a workflow you can repeat monthly.
The audit template: what to track
- URL
- Page type (hub, article, money page)
- Inlinks (internal)
- Outlinks (internal)
- Crawl depth
- Status (200/3xx/4xx)
- Primary target (topic/keyword)
- Action (add links / fix redirects / rewrite anchors / consolidate)
- Priority score (Impact × Ease)
Internal link audit checklist (quick pass)
- Find orphan pages (0 inlinks)
- Find under-linked priority pages (money pages with few inlinks)
- Fix broken internal links (4xx)
- Fix redirect chains (3xx → 3xx)
- Review anchor text (generic or risky repetition)
- Identify cluster gaps (related pages not linking)
How to prioritize (so the audit turns into results)
- Revenue pages first: pricing, product, lead magnets.
- High-traffic pages next: they’re your best link sources.
- New / decayed pages last: link them into an existing hub.
Want a faster starting point?
Instead of beginning with a massive export, start with a report-first snapshot: Get your free internal link score — then use this template to turn findings into a repeatable monthly workflow.