Case Study: Publisher Indexed More Pages in 14 Days

Case: Mid-size publisher (~450 URLs) on Webflow

Primary result (internal evidence): 47 priority URLs moved from unindexed → indexed in 14 days.

Note: This is a v1 draft using internal evidence placeholders. Final version will swap in the named site and finalized screenshots/metrics once the proof pack is complete.

Executive summary

A mid-size publisher had dozens of high-value pages that were present in the sitemap but weren’t reliably indexed.

Using Linkbot to identify orphan / under-linked priority URLs—and then using Priority Indexer to add controlled, contextual internal links from already-crawled pages—the publisher saw 47 previously unindexed pages become indexed in 14 days.

The situation

• Many important pages were effectively orphaned (0–1 meaningful internal inlinks).
• Crawl paths were weak: crawlers repeatedly hit top-level pages but missed deeper content.
• Indexing was inconsistent even though pages were discoverable via sitemap.

The approach

The strategy wasn’t “create more pages.” It was to improve discovery + crawl pathways so Google could more easily find and re-evaluate the right URLs.

Linkbot’s workflow supported a controlled process:

1. Diagnose internal linking + crawlability issues.
2. Select a specific set of high-priority URLs that were unindexed.
3. Add contextual internal links from already-crawled pages to those priority URLs.
4. Monitor indexing changes in Google Search Console (GSC).

What we did with Linkbot (step-by-step)

1. Installed the Linkbot snippet.
2. Ran the internal linking + crawlability report to find orphan pages, under-linked priority URLs, and weak clusters / shallow crawl paths.
3. Built a priority list of URLs that mattered (the pages we most wanted indexed).
4. Used Priority Indexer to select unindexed priority pages and add contextual internal links from already-crawled pages (keeping changes controlled — no “spray and pray”).
5. Approved and shipped a limited set of internal links, then tracked outcomes in GSC.

Results

• 47 previously unindexed pages became indexed in 14 days.
• The uplift was tied to strengthening discovery pathways with internal links (not just submitting URLs).

Secondary metrics (to finalize when the proof pack is complete):

• Internal links created: TBD
• Impressions change on boosted URLs (GSC): TBD
• Example URL inspection status change (before/after): TBD

Why it worked

Indexing isn’t purely a “submit URL” problem—it’s often a crawl + discovery + prioritization problem.

This approach worked because it:

• Reduced effective orphaning by adding relevant internal references.
• Improved crawl paths so Google could reach priority URLs naturally.
• Concentrated effort on the pages that mattered most.

Evidence / proof pack checklist (what to capture)

To turn this v1 draft into a final, publishable case study module, capture:

1. GSC “Pages” report (before → after) showing indexed/not-indexed shift over the 14-day window
2. GSC URL Inspection for 1 representative URL (before: not on Google / crawled not indexed → after: on Google)
3. Linkbot report screenshot highlighting orphan / link gaps findings
4. Links-created visual (count/export summary)
5. Example link injection screenshot showing inserted links in-context

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Notes for the next revision

• Swap anonymized label → final named site (“ecommercefastlane”).
• Replace TBDs with finalized metrics that match the proof pack screenshots.
• Optionally add a short quote if/when a real customer quote is approved.