What Role Does Anchor Text Play in Internal Linking, and How Can I Optimize Anchor Text to Improve Keyword Relevance and Rankings?
Summary
Anchor text, the clickable words that hyperlink to another webpage or document, significantly influences keyword relevance and search engine rankings. Optimizing anchor text within internal linking strategies boosts SEO performance by providing search engines with context about the linked content. Well-optimized anchor text is relevant, concise, and incorporates keywords