What Are the Best Practices for Internal Linking?


Internal linking is a crucial SEO strategy that helps improve website navigation, user experience, and search engine indexation. By following best practices such as ensuring relevance, using descriptive anchor text, and maintaining a logical structure, you can maximize the benefits of internal linking. This guide outlines the best practices for internal linking.

Relevance and Logical Structure

Each internal link should connect to content that is contextually relevant to the source content. This helps users find related information and improves the relevance signals to search engines. For example, if you have a page discussing "organic gardening," it would be logical to link to another page about "composting techniques." [Strategic Guide to Internal Linking, 2023].

Logical Site Hierarchy

Maintain a logical site structure with clear and hierarchical relationships between pages. Use internal links to reflect this structure. For instance, link from category pages to subcategory or product pages to signify their relationship. This helps users and search engines understand how your content is organised. [Internal Linking, 2022].

Descriptive and Keyword-Rich Anchor Text

Use Descriptive Anchor Text

The anchor text is the clickable text in a hyperlink. Use descriptive and keyword-rich anchor text to provide context about the linked content. This helps users understand what they can expect after clicking the link and aids search engines in determining the relevance of the linked content. For example, instead of using "click here," use "learn more about composting techniques." [The Complete Guide to Internal Linking], 2021.

Avoid Over-Optimization

While it's beneficial to use relevant keywords in your anchor text, over-optimization can be counterproductive. Avoid using the same keyword-rich anchor text excessively, as this can be seen as manipulative by search engines. Vary your anchor text while keeping it relevant to the linked content. [Internal Linking for SEO: How to Use It for Higher Rankings], 2023.

Balanced and Natural Linking

Avoid placing too many internal links on a single page, as this can overwhelm users and dilute the page's authority. Instead, distribute links naturally throughout your content where they provide value and context. Aim for a balance that enhances the user experience without making the page look spammy. [Internal Linking for SEO: An Actionable Guide], 2022.

Contextual Linking

Insert internal links within the body of your content, as these contextual links are more valuable than those placed in footers or sidebars. Contextual links are more likely to be clicked and carry more SEO value because they are surrounded by relevant content. [Internal Linking Best Practices, 2023].

Technical Best Practices

Ensure Crawlability

Make sure that your internal links are crawlable by search engines. Avoid linking to pages with "noindex" tags or placing links within JavaScript that search engines might not interpret correctly. Using a sitemap and keeping your site's architecture shallow—no page should be more than three clicks away from any other—can also improve crawlability. [Link Schemes, 2023].

Use Clean URLs

Ensure that the URLs you link to are clean and descriptive. Avoid long strings of unnecessary parameters and special characters. Clean, descriptive URLs are easier for users to understand and are preferred by search engines. [Make URLs SEO-Friendly], 2023.

Monitor Performance

Use analytics tools to monitor the performance of your internal links. Metrics such as click-through rates, user behaviour, and conversion rates can provide insights into how well your internal linking strategy is working and where improvements can be made. [Internal Link Tracking: How to Do It & Why You Should], 2023.

Regular Audits

Conduct regular audits of your internal links to ensure they remain relevant and functional. Broken or irrelevant links can harm user experience and SEO. Use tools like Google Search Console or specialized SEO software to identify and fix issues promptly. [How to Audit Internal Links], 2022.


Effective internal linking involves strategic relevance, descriptive anchor texts, a logical link structure, and regular audits. By adhering to these best practices, you can enhance user experience, ensure better search engine indexing, and ultimately improve your site's SEO performance.