What is Anchor Text and Its 10 Types - A Great Guide for Beginners

                                                      Types of anchor texts and their roles in SEO
Types of anchor texts and their roles in SEO

Anchor text complexities must be understood for SEO to work. It tells search engines about the context of linked material, which affects how they understand it. 

This guide goes into detail about anchor text types and gives you information about each type of it.

Knowing these types will help you understand how complicated anchor text is and how it can be used to improve the exposure and credibility of your website online.

Understanding Anchor Text – Why Are They Important In SEO?

Why Are Anchor Texts Important In SEO

Anchor text refers to the visible, clickable text in a hyperlink that links one web page to another. 

Let’s say, if you link the text "search engine optimization" to a guide on SEO, then "search engine optimization" would be the anchor text.

Anchor text is extremely important for search engine optimization (SEO) because it provides contextual clues for search engines about the content found on the landing page. In other words, anchor text gives search engines information about what kind of content the hyperlinked page covers. 

For search engines like Google, anchor text meaning is significant in understanding the topic of the page being linked to. The words used in the anchor text indicate what the target page is relevant for. This allows search engines to better classify and index pages based on the anchor text pointing to them.

Listed below are ten types of anchor texts that search engine optimizers use to drive traffic to their websites:

1. Exact Match Anchor Text

Exact match anchor text refers to when the anchor text exactly matches the target keyword or phrase. 

For example, if you want to rank for "protein powders", you would use "protein powders" as the anchor text linking to that page. 

This is the most direct way to tell search engines what a page is about.

Why should you use them?

  • Maximizes keyword relevancy for search engines
  • Directly communicates to users what they will find when clicking 
  • Helps target pages rank for exact match keywords

Why should not you use them? 

  • Risks of over-optimization if overused 
  • Can seem unnatural if not used judiciously
  • Provides less contextual relevance than partial match anchor text

2. Partial Match Anchor Text 

Partial match anchor text refers to using an anchor phrase that contains the target keyword but is not an exact match. This type of anchor text includes the keyword alongside other relevant words.

For example, if your target keyword is "social media marketing", partial match anchor text could say "tips for social media marketing" or "new social media marketing strategies". 

The keyword is included along with additional related words.

Best Practices

  • Include the target keyword naturally in a descriptive, useful phrase. Don't force it.
  • Keep the anchor text fairly short - generally a few additional words beyond the keyword.
  • Vary the extra words around the keyword - don't repeat the same phrase everywhere.
  • Make sure the partial match text is relevant to the linked page.
  • Use partial match anchor text links moderately - don't over-optimize.
  • Combine with other types of anchor text for diversity.

The key is to incorporate the keyword naturally in the flow of the text. 

3. Branded Anchor Text

Branded anchor text contains the name of a brand or company. 

For example, an anchor text link saying "Apple" that links to apple.com. 

Using branded anchor texts is crucial for strengthening a brand's identity and recognition. When people see familiar brand names used as anchor text links, it reinforces that brand in their minds.

Brand anchor texts also help search engines make connections between brands and related content. If a website uses "Microsoft" as anchor text linking to Microsoft.com, it signals to search engines that the website is mentioning Microsoft in a relevant, legitimate way, explaining the anchor text's meaning in the context of SEO. Overall, branded anchor text allows brands to build authority and domain relevancy. 

By regularly linking important brand keywords to a website, the site gains domain authority on those branded terms. Readers also find it useful when recognized brands are hyperlinked. It improves the flow of content and navigation.

4. Naked URLs

Naked URLs refer to hyperlinks that contain nothing but the URL itself as the anchor text. 

For example:


Instead of descriptive anchor text, the raw URL is used. 

Take A Closer Look

Using naked URLs is a minimalist approach to anchor text. It avoids keywords and simply links to the destination URL directly.

Some reasons to use naked URLs include:

  • Drawing attention to the linked URL and domain rather than specific anchor text. This puts focus on the destination instead of keywords.
  • Avoiding over-optimization of anchor text on a page. Using too many keyword-rich links can appear unnatural.
  • Maintaining a clean, simple link structure. Anchor text can sometimes clutter up content.
  • When descriptive anchor text isn't needed or relevant. For example, linking to an external source from a references section.

When to Use

Naked URLs work best in certain contexts:

  • Linking to authoritative external sources as references or citations at the end of content.
  • Directing readers to visit a landing page, like pricing or contact pages.
  • Creating buttons or call-to-action links directing users to specific pages.
  • Linking internally to important pages like the home, about, or contact pages.
  • Placing unobtrusive links to external sites in sidebars, headers, or footers.
  • Providing "jump" links within lengthy content to help navigate sections.

Naked URLs allow shifting the focus to the destination instead of keywords. However, overuse can also create a poor user experience. Strategic implementation is key.

5. Generic Anchor Text 

Generic anchor text refers to anchors that use nonspecific words or phrases like "click here", "learn more", "this page", etc. This type of anchor text doesn't contain any keywords relevant to the content being linked to.

Ideal Scenarios

Here are some cases where generic anchor text works best:

  • In website navigation menus, generic text like "Home", "About", and "Contact" helps users quickly identify pages without lengthy descriptions.
  • For linking images, icons, or buttons, generic anchors like "Learn more here" keep the design clean without distracting text.
  • When linking off-topic resources or references, generic text prevents over-optimization and confusion for search engines.
  • For linking between pages with closely related topics, repeating the same keyword anchors on every page can seem spammy. Generic text offers a cleaner solution.

6. LSI Keywords Anchor Text

LSI (Latent Semantic Indexing) refers to words that are semantically related to each other. 

For example, words like "car", "automobile", and "vehicle" would be considered LSI keywords as they have similar meanings. LSI keywords help search engines understand the overall theme and context of content.

Application in Anchor Text

Here are some ways to implement LSI keywords in anchor text:

  • Linking to a page about "car insurance" using anchor text like "auto insurance" or "vehicle insurance".
  • For a page about "web design", use LSI anchor text like "website design", "online design", and "digital design".
  • Linking to a page on "credit cards" with variations like "charge cards", "payment cards", and "debit cards".

The key is to identify semantic keyword variations and work them into contextual anchor text phrases. This results in greater diversity, reduced over-optimization, and a better experience for users.

7. Long-Tail Anchor Text 

Long-tail keywords are longer, more specific keyword phrases that target niche interests and intent. 

For example, "best running shoes for beginners" is a long-tail version of the shorter "running shoes" keyword. Long-tail keywords have lower search volume but higher conversion rates since they attract users who have more targeted intent.

Using long-tail anchor text allows you to optimize for these lucrative long-tail searches. The more specific the anchor text, the more relevant it is for users needing that particular solution or information.

Benefits in anchor text

Including long-tail keywords in anchor text provides these advantages:

  • Improved click-through rates - Users are more likely to click on hyperlinks with anchor text matching their specific search. Long-tail anchor text speaks directly to that intent.
  • Increased relevance - The more niche and targeted the anchor text, the more precisely it satisfies the searcher's intent and need.
  • Lower competition - Bidding on short generic phrases has lots of competition. Long-tail anchor text gives you access to less competitive keywords.
  • SEO gains - Long-tail anchor text helps pages rank for those more specific searches. This expands your keyword reach and traffic sources.

REMEMBER: The key is ensuring long-tail anchor text flows naturally in context. But strategically working it into your internal linking and external backlinks can certainly benefit both users and SEO.

8. No-Text Anchor Text 

No-text anchor text refers to hyperlinks that have no discernible text. Instead of words, these links use symbols, images, or other non-text elements as the clickable anchor. 

For example, linking an image of a product to the product page or having a button that says "Click Here" to link to another page.

Using no-text anchor text can be beneficial in some situations:

  • Images and buttons can draw more attention and clicks from users than plain text links.
  • It avoids overusing the same anchor text phrases repeatedly on a page. 
  • Pages with lots of links can appear cleaner and less cluttered without endless strings of text hyperlinks.

However, anchor text with no discernible keywords provides no contextual clues to search engines about the topic and content of the linked page.

When to Opt For It

Some good use cases for no-text anchor text include:

  • Linking logos and branding elements to the home page.
  • Linking relevant images and graphics to their appropriate pages.
  • Linking clear call-to-action buttons for conversions like "Add to Cart" or "Download Now."
  • Navigation menus that use icons or graphic buttons instead of text links.
  • Linking bylined author names to author bio pages.
  • Linking social sharing icons and follow buttons.

9. Image-Based Anchor Text

Image-based anchor text refers to using an image as a clickable link instead of text. When a user hovers over or clicks on the image, they will be taken to the destination URL. 

Unlike text anchors, image anchors do not have visible keywords. However, the alt text and title attributes used on the image can provide relevant keywords. 

For example:


<a href="https://example.com">

  <img src="image.jpg" alt="keyword anchor text" title="keyword anchor text">



The alt text and title attributes would contain the anchor text keywords, even though the visual anchor is an image.

SEO Considerations

Using image-based anchors can impact SEO in a few ways:

  • Images don't convey semantic meaning for search engines like text-based anchors. Images lack keywords and context.
  • Alt text is important for both accessibility and SEO. Relevant, keyword-rich alt text helps image anchors get indexed.
  • Overuse of image anchors could be seen as suspicious or manipulative. Text anchors help search engines understand the context.
  • Images may slow down site speed compared to text links. Quick load times improve ranking.
  • Images should still have a close relationship with surrounding content. Relevant text anchors near images provide additional context.

10. Brand + Keyword Anchor Text

Brand + Keyword anchor text is a powerful strategy that involves combining your brand name with relevant keywords in hyperlinking. This approach holds significant SEO advantages, contributing to enhanced visibility and credibility, making understanding anchor text meaning crucial for effective link building.

Combining Brand and Keyword

This type of anchor text cleverly integrates your brand with specific keywords related to your content. 

For instance, if your brand focuses on eco-friendly products, the anchor text might include both your brand name and a targeted keyword like "sustainable living."

SEO Advantages

The synergy between your brand and relevant keywords in anchor text offers several SEO benefits. It reinforces the association between your brand and specific search terms, improving your website's search engine rankings for those keywords. 

Additionally, it establishes a clear thematic connection for search engines, signaling the content's relevance and authority.

Anchor Text Mastery and Linkbot Power!

Anchor Text Mastery and Linkbot Contribution in Making Internal Links

SEO anchor text competence determines website exposure and credibility. This comprehensive resource explains anchor text types and strategies. Anchor text types help SEO by optimizing for exact match keywords and brand attributes.

Linkbot excels at executing this guide's huge tapestry. Comprehensive analytics and dynamic internal linking match anchor text. This tool improves user engagement, click-through rates, and content discovery just by improving the internal linking structure of your site. It is therefore available for SEO experts to master anchor text in the ever-changing digital ecology for SEO success.

FAQs – Get More Answers Here!

What is the significance of SEO anchor text?

Answer: SEO anchor text is crucial for search engine optimization. It helps search engines understand the content of the linked page, influences page ranking, and contributes to the overall link profile of a website.

Answer: Link anchor text directly affects SEO by providing context to search engines about the linked content. Well-optimized anchor text can improve a page's visibility and ranking in search engine results.

Answer: Backlink anchor text is the text used in a hyperlink pointing back to your website. It plays a significant role in SEO by influencing the perceived relevance of your content and improving your site's authority.

What are some anchor text best practices for SEO?

Answer: Anchor text best practices include using a variety of anchor text types, ensuring relevance to the linked content, avoiding over-optimization, and maintaining a natural and user-friendly approach in linking.

Can you provide a quick guide for beginners on using anchor text effectively?

Answer: For beginners, understand the various anchor text types, choose them based on context, focus on creating informative and relevant anchor text, and adhere to anchor text best practices to enhance your website's SEO and user experience.