What Strategies Should Be Employed to Attract More Dofollow Links From Reputable Sources?


Attracting more dofollow links from reputable sources involves creating high-quality, shareable content, building strong relationships with industry leaders, participating in relevant communities, conducting original research, and leveraging SEO best practices. Below is a detailed guide to help you achieve this.

High-Quality Content Creation

Produce Comprehensive Guides and Resources

Creating in-depth guides and resources establishes you as an authority in your field. Comprehensive content is more likely to be shared and referenced by other reputable websites. For example, see Moz's in-depth [Beginners Guide to SEO, 2022].

Publish Original Research and Case Studies

Generating original research or detailed case studies offers unique insights that others can reference. Original data is highly valuable and often cited. Consider the type of research published by HubSpot in their [Marketing Statistics, 2023].

Building Relationships

Engage with Influencers and Industry Leaders

Building relationships with influencers and leaders in your industry can lead to backlinks and mentions. Share their work, comment on their blogs, and offer value before asking for anything in return. Learn more about influencer marketing from Neil Patel's guide [Influencer Marketing, 2023].

Guest Blogging

Write guest posts for reputable blogs in your niche. This not only builds backlinks but also exposes your content to a broader audience. Be sure to follow submission guidelines and provide valuable, original content. Check the guidelines on Content Marketing Institute's “Write for CMI” page for reference.

Active Participation in Communities

Contribute to Forums and Groups

Actively participate in relevant forums and groups like Quora, Reddit, and industry-specific forums. Answer questions and contribute valuable information with links back to your content where appropriate. Participate in communities like [Reddit's SEO Community, 2023].

Join Professional Organizations

Become a member of professional organizations relevant to your industry. These groups often have directories or member profiles where you can include a link to your website. Examples include the Public Relations Society of America (PRSA).

SEO Best Practices

On-Page SEO Optimization

Optimize your content for search engines to rank higher in search results. This includes using targeted keywords, optimizing meta descriptions, and ensuring mobile-friendliness. Familiarize yourself with the fundamentals via Google's [SEO Starter Guide, 2023].

Internal Linking

Strategically interlink your content to improve site architecture and pass page authority to newer content. This makes it easier for search engines to understand the relevance and structure of your site. Learn more from the Ahrefs Internal Linking Guide.

Social Media Promotion

Promote your content on social media to increase its visibility and chances of earning backlinks. Platforms such as Twitter, LinkedIn, and industry-specific networks can be particularly effective. For tips, refer to Hootsuite's [Social Media Strategy Guide, 2022].

Leveraging Existing Relationships

Identify mentions of your brand or content that do not link back to your website and reach out to request a link inclusion. Tools like Ahrefs and Mention can help you find these opportunities. See Ahrefs' article on Link Reclamation for more insights.

Find broken links on reputable sites and suggest your content as a replacement. This technique provides value to webmasters by helping them maintain their site's integrity. Read more about this tactic on Moz's [Broken Link Building Guide, 2023].


To attract more dofollow links from reputable sources, focus on creating excellent content, building genuine relationships, participating in community discussions, optimizing your SEO practices, and leveraging existing relationships. Consistent efforts in these areas will enhance your link profile and boost your site’s authority.