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By Shad Super in Questions —

What Techniques Can Improve Google's Crawl Rate for Non-Textual Content on a Website?

Summary

Improving Google's crawl rate for non-textual content involves optimizing the way images, videos, and other media are presented and accessed by search engines. Techniques include the use of structured data, image sitemaps, and proper resource handling such as lazy loading and responsive design. This ensures that non-textual content is indexed efficiently and effectively.

Structured Data

Use of Schema Markup

By implementing structured data using schema.org markup, you can help Google understand and index non-textual content more efficiently. For instance, using <ImageObject> schema can provide Google with essential information about images [Image License Metadata, 2023].

Image Sitemaps

Creating Image Sitemaps

Submitting an image sitemap can guide Google to all the images on your site, ensuring none are missed during crawling. This is especially useful for large websites with numerous images [Image Sitemaps, 2023].

Lazy Loading

Deferring Offscreen Images

Implement lazy loading by deferring the loading of images and videos that are not immediately visible on the user's screen. This helps improve page load times and allows Googlebot to more efficiently crawl your site [Lazy Loading, 2023].

Responsive Design

Using Responsive Images

Responsive images ensure that the correct image size is loaded depending on the user's screen, which can improve loading times and enhance Google's ability to crawl and index your images [Responsive Images, 2023].

Server Optimization

Efficient Image Delivery

Utilize content delivery networks (CDNs) to serve images closer to the user, reducing load times and potentially increasing crawl efficiency [What is a CDN?, 2023].

Alt Text and Descriptions

Providing Detailed Descriptions

Always provide descriptive alt text for images. This not only helps with accessibility but also gives Google's algorithms more context about the image content [Introducing Images, 2023].

References