How Can Dofollow Links Be Effectively Used to Enhance the SEO of a Lesser-Known or New Website?


Dofollow links are instrumental in enhancing the SEO of a lesser-known or new website by creating pathways for search engines to discover and index the site, establishing domain authority, and driving referral traffic. This comprehensive guide will explain how to effectively use dofollow links to boost a website's SEO.

Dofollow links are hyperlinked references that allow search engines to pass PageRank from one site to another. These links are crucial for SEO because they help establish a website's authority and relevance in search engine results.

  • Help search engines discover and index new pages.
  • Improve a website's domain authority, leading to better search rankings.
  • Generate referral traffic from reputable sources.

1. Guest Posting

Guest posting on authoritative blogs in your niche can earn valuable dofollow links. Focus on writing high-quality, informative content that adds value to the target blog's audience. For instance, Neil Patel emphasizes that guest posting is a reliable way to build backlinks while positioning oneself as an expert [What is Guest Blogging, 2023].

Analyze your competitors’ backlink profiles to identify potential linking opportunities. Tools like Ahrefs and SEMrush can help uncover websites that link to your competitors, providing a list of prospects for your link-building efforts [Competitor Analysis, 2023].

3. High-Quality Content Creation

Creating high-quality, shareable content such as infographics, research studies, and comprehensive guides can naturally attract dofollow links. Brian Dean from Backlinko highlights that linkable assets are key to securing backlinks [Link Building Strategies, 2023].

4. Directory Submissions

Submit your website to reputable online directories. Ensure that the directories are niche-specific and authoritative to gain maximum SEO benefits. Moz provides a list of high-quality local and niche directories that can offer significant SEO value [Local Directory Submissions, 2023].

5. Influencer Outreach

Building relationships with industry influencers can lead to getting featured or mentioned on their high-authority websites, resulting in valuable dofollow links. Outreach campaigns can be particularly effective when you offer mutual benefits, such as content collaboration or product reviews [Influencer Marketing, 2023].

Identify broken links on authoritative websites and offer your content as a replacement. This not only helps the website maintain its integrity but also provides a valuable backlink to your site. Ahrefs outlines a detailed approach to broken link building in their guide [Broken Link Building, 2023].

Once you've acquired dofollow links, it's essential to monitor them to ensure they remain active and continue to provide SEO benefits.

Using SEO Tools

Tools like Google Search Console, Ahrefs, and Moz can help you track your backlinks and monitor their status. Set up alerts to get notifications if any link goes down or is removed.

Regular Audits

Perform regular backlink audits to identify any toxic or spammy links that might harm your SEO efforts. Disavow such links using Google’s Disavow Tool to maintain a healthy backlink profile [Google's Disavow Tool, 2023].


Effectively using dofollow links can significantly enhance the SEO of a lesser-known or new website. By employing strategies such as guest posting, competitor backlink analysis, high-quality content creation, directory submissions, influencer outreach, and broken link building, websites can establish authority, drive referral traffic, and improve search engine rankings. Regular monitoring and maintenance of these links ensure sustained SEO benefits.