By Shad Super in Questions —

What Topics Are Most Suitable for Development Into Pillar Pages?

Summary

Pillar pages are well-rounded, comprehensive pieces of content that cover a broad topic in depth. They serve as the authoritative source on the given subject and link out to more detailed articles (cluster content) about specific subtopics. Suitable topics for pillar pages include evergreen content, complex subjects with multiple facets, and areas where your audience seeks extensive knowledge. Here’s a guide to identify and develop effective pillar page topics.

Evergreen Content

Longevity and Relevance

Evergreen content is timeless and remains relevant over a long period. Pillar pages based on such topics can attract continuous traffic and remain a key resource for your audience.

Examples

  • Health and wellness guidesTopics like "Complete Guide to Mental Health" or "Comprehensive Nutrition Handbook" can be developed into pillar pages since these subjects remain relevant and useful over time.
  • Educational resourcesSubjects such as "The Ultimate Guide to Algebra" or "Introduction to Computer Programming" serve as strong pillar pages, catering to students or lifelong learners.

Authority

Pillar pages based on evergreen content help establish your authority in the industry, attracting backlinks and improving search engine rankings.

Complex Subjects with Multiple Subtopics

Broad and Detailed Coverage

Choose topics that encompass various subtopics you can explore in-depth. This approach ensures your pillar page can link out to several pieces of cluster content, improving user experience and SEO performance.

Examples

  • Marketing strategiesTopics like "The Essential Marketing Strategy Guide" can encompass SEO, content marketing, social media marketing, and email marketing, each linking to detailed posts.
  • Home improvement guidesSubjects such as "Complete Home Renovation Guide" can include sections on kitchen remodeling, bathroom upgrades, and landscaping, each with detailed articles under them.

Structuring Information

Provide a clear, logical structure that allows readers to delve deeper into specific areas. This boosts engagement and time spent on your site.

High-Interest Topics with Audience Demand

Keyword Research

Using tools like Google Keyword Planner or Ahrefs, identify topics that your target audience is actively searching for. High search volume and competitive keywords indicate subjects that are valuable for pillar page development.

Examples

  • Travel guidesTopics like "Ultimate Guide to European Travel" can provide valuable information about various destinations, travel tips, and itineraries.
  • Fitness plansSubjects such as "Complete Workout Plan for Beginners" can cover workout routines, nutrition advice, and motivational tips, each linking out to detailed posts.

Meeting Audience Needs

Addressing the high-interest topics ensures that your content meets audience needs, increasing the chances of ranking higher in search engine results pages (SERPs).

Industry-Specific Knowledge

Establishing Authority

Create pillar pages around topics that demonstrate your expertise in a specific industry. This not only draws in industry professionals and potential clients but also builds your authority and credibility.

Examples

  • Financial servicesTopics like "Comprehensive Personal Finance Guide" or "Ultimate Business Financing Guide" can attract individuals seeking detailed financial advice.
  • Tech and software developmentSubjects such as "Complete Guide to Software Development Lifecycles" or "Introductory Guide to Artificial Intelligence" offer detailed content for tech enthusiasts and professionals.

In-Depth Analysis

Provide in-depth analysis and resources that go beyond surface-level information to cater to industry-specific needs effectively.

References