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Shad Super

Shad Super

Founder of Linkbot — the automated internal linking tool for content publishers and SEO professionals.

📍 Philadelphia, PA https://www.linkbot.com

What Are the Differences Between the Rich Results Test Tool and the Structured Data Testing Tool, and When Should Each Be Used?

Summary The Rich Results Test tool and the Structured Data Testing Tool are both created by Google to help webmasters and SEOs validate structured data on their webpages. However, each tool serves different purposes and offers varying features. The Rich Results Test is specifically designed to test and visualize how

How Internal Linking Improves SEO: Rankings, Indexing, and Site Structure

Internal links help Google crawl, index, and rank your pages. This guide covers the ranking mechanics, a practical checklist, and how to scale the work.

Internal Hyperlink: What It Is, Examples, and SEO Best Practices (2026)

Learn what an internal hyperlink is, see HTML examples, and follow internal linking best practices to improve crawling and indexing.

Case Study: Agency Shipped Internal Links Across Multiple Sites

How an SEO agency shipped internal links across multiple client sites in a single cycle with a report-first workflow.

Case Study: Publisher Indexed More Pages in 14 Days

Case study (v1): 47 priority URLs moved from unindexed → indexed in 14 days via internal linking + Priority Indexer.

Orphan Pages: How to Find and Fix Orphaned Content (2026 Playbook)

Orphan pages are URLs on your site with no internal links pointing to them. That means Google may discover them late (or not at all), they get little internal link equity, and they often stay stuck in ‘crawled — currently not indexed.’ This playbook gives you a fast, repeatable workflow to

Linkbot vs Oncrawl: Enterprise Crawl vs Execution

Oncrawl helps analyze crawl behavior at enterprise scale. Linkbot helps ship internal linking + indexing improvements.

Linkbot vs Sitechecker: Audit + Alerts vs Execution

Sitechecker helps audit and monitor SEO issues. Linkbot helps you ship internal linking + indexing improvements.

Internal Link Anchor Text: Safe Rules and Examples That Scale

Anchor text is one of the simplest internal linking levers — and one of the easiest to mess up at scale. Too generic and you lose relevance. Too repetitive and you risk over-optimization (and confuse Google if multiple URLs compete for the same anchors). For the full picture of how

Internal Link Audit Template (Free Checklist + Spreadsheet)

An internal link audit is easy to start… and easy to stall. This template is designed to make audits actionable: find issues, prioritize fixes, and ship improvements that help crawling, indexing, and rankings. Below you’ll get a simple checklist, a spreadsheet structure (columns + scoring), and a workflow you can